RYC(003010) 国泰君安·2024-11-19 00:44Investment Rating - The report maintains a "Buy" rating for the company [4]. Core Views - The company's self-developed high-end home cleaning brand, Zhanjia, is expanding from niche products to the main category of laundry detergent, with significant growth observed in recent sales through Douyin [2][3]. - The earnings forecast has been raised due to the continuous growth of Zhanjia's major products, with expected EPS of 0.59, 0.83, and 1.11 yuan for 2024-2026, respectively [3]. - The target price has been adjusted to 26.56 yuan, reflecting a PE of 32x for 2025, up from a previous target of 22.35 yuan [4]. Summary by Sections Company Overview - Zhanjia brand, launched in 2020, focuses on high-end home cleaning products, leveraging online operational capabilities to drive growth [3]. - The brand's story is inspired by New Zealand, emphasizing premium positioning supported by plant-based antibacterial and personalized fragrance concepts [3]. Market Dynamics - The home cleaning and personal care industry in China is valued at over 120 billion yuan, with traditional and international brands holding significant market share [3]. - Changes in consumer demand and channel dynamics are expected to benefit brands with strong operational capabilities, like Zhanjia, which is tapping into the growing trend for fragrance and detailed care products [3]. Financial Performance - Revenue is projected to grow from 1,366 million yuan in 2023 to 2,503 million yuan in 2025, reflecting a CAGR of 37.6% [10]. - Net profit is expected to increase significantly, from 54 million yuan in 2023 to 141 million yuan in 2025, indicating a robust growth trajectory [10]. - The company’s operating model is shifting towards brand management, which is anticipated to enhance profitability [3].