哔哩哔哩-W：商业化加速，实现单季度盈利

Investment Rating - The report assigns a "Buy" rating for the company, Bilibili (BILI), with a current price of $18.30 and a fair value of$20.65 [2][9]. Core Insights - The company reported Q3 2024 earnings with revenue reaching 7.3 billion RMB, exceeding Bloomberg's consensus estimate of 6.7134 billion RMB, reflecting a year-over-year growth of 26% and a quarter-over-quarter growth of 19% [2][6]. - Gross margin improved to 34.9%, up 10 percentage points year-over-year and 5 percentage points quarter-over-quarter, driven by rapid growth in the gaming business [2][6]. - The net profit was reported at -795.15 million RMB, compared to a consensus estimate of -106 million RMB [2][6]. - The gaming revenue was 1.66 billion RMB, significantly above the consensus estimate of 2.07 billion RMB, with a year-over-year growth of 84% and quarter-over-quarter growth of 81% [2][6]. - The report anticipates total revenue for Q4 2024 to reach 7.6 billion RMB, with a year-over-year growth of 20% [6][9]. Revenue and Profit Forecast - The company is expected to achieve total revenue of 26.7 billion RMB and 29.5 billion RMB in 2024 and 2025, respectively, representing year-over-year growth of 18% and 10% [6][9]. - Non-GAAP net profit is projected to be -161 million RMB in 2024 and 1.607 billion RMB in 2025, indicating a significant turnaround [6][9]. - The report highlights that advertising revenue is expected to grow by 28% and 22% in 2024 and 2025, reaching 8.2 billion RMB and 9.9 billion RMB, respectively [6][9]. Financial Metrics - The report provides a detailed financial forecast, indicating that the company's gross margin is expected to improve to 33% and 36% in 2024 and 2025, respectively [6][9]. - The company's operating revenue is projected to grow from 22.528 billion RMB in 2023 to 26.687 billion RMB in 2024, reflecting a growth rate of 18% [7][9]. - The report also notes that the company's sales expense ratio is expected to decrease to 17% and 15% in 2024 and 2025, respectively [8][9].