Investment Rating - The report assigns a "Buy" rating to iQIYI (IQ) with a target price of $3.30 per ADS, compared to the current price of $2.02 [5] Core Views - iQIYI reported 24Q3 revenue of RMB 7.246 billion, down 10% YoY and 3% QoQ, slightly above Bloomberg consensus of RMB 7.242 billion [4] - Non-GAAP net profit was RMB 480 million, down 23% YoY but up 94% QoQ, significantly exceeding Bloomberg consensus of RMB 266 million [4] - GAAP net profit attributable to shareholders was RMB 230 million, down 52% YoY but up 235% QoQ, beating consensus of RMB 202 million [4] - Gross profit declined 27% YoY to RMB 1.596 billion, with gross margin at 22%, down 5 percentage points YoY [4] - Content costs were RMB 4 billion, accounting for 50% of revenue, down 5% YoY and 2% QoQ [4] Business Segment Performance - Membership revenue was RMB 4.366 billion, down 13% YoY and 3% QoQ, slightly above consensus of RMB 4.335 billion [4] - Advertising revenue was RMB 1.337 billion, down 20% YoY and 9% QoQ, slightly below consensus of RMB 1.344 billion [4] - Content distribution revenue grew 55% YoY to RMB 814 million [4] - Other revenue was RMB 729 million, down 9% YoY and 7% QoQ [4] Strategic Upgrades - Optimizing long-form drama production mechanisms to improve flexibility and ROI [4] - Expanding short-form drama offerings, with a focus on the iQIYI Lite app [4] - Launching family sharing accounts to enhance membership services [4] Financial Projections - 2024 revenue forecast adjusted to RMB 29.2 billion, down 8% YoY [8] - 2025 revenue expected to grow 5% YoY to RMB 30.6 billion [8] - 2024 Non-GAAP net profit projected at RMB 1.765 billion [8] - 2025 Non-GAAP net profit expected to reach RMB 2.901 billion [8] Valuation - Based on 13x PE multiple on 2024 adjusted net profit, target price set at $3.30 per ADS [8]
爱奇艺：战略升级：长剧机制优化+微短剧创新