金山办公：信创受益的开始

Investment Rating - The investment rating for the company is "Buy (Maintain)" [2] Core Views - The report highlights that Kingsoft Office is positioned to benefit from the acceleration of domestic institutional authorization business and the promotion of AI technology, which is expected to enhance user dependency and willingness to pay for office software [4][5][7] Summary by Sections Market Performance - Kingsoft Office's stock has shown a relative performance of -57% compared to the CSI 300 index as of November 2023 [3] - The absolute growth rates for the company are projected at 13.98% for 1 month, 32.77% for 2 months, and 61.76% for 3 months [3] Business Development - In Q3 2024, the domestic institutional authorization business generated revenue of 143 million yuan, marking a year-on-year growth of 8.97%, reversing a decline of 10.14% in the first half of 2024 [4] - The company is focusing on the government and industry sectors, anticipating significant growth in institutional authorization business as the 2025 critical period for domestic innovation approaches [4] AI Integration - The company’s personal office service subscription revenue reached 762 million yuan in Q3 2024, reflecting a year-on-year increase of 17.24% [5] - The introduction of WPS AI 2.0, which includes various AI tools, has improved user engagement and conversion rates [5] International Expansion - Kingsoft Office is expanding its B2B business into overseas markets, leveraging partnerships with Amazon Web Services to enhance its AI capabilities [6] - The company has accumulated 200 million monthly active users overseas, indicating a solid foundation for growth [6] Financial Projections - Revenue projections for 2024-2026 are 5.245 billion yuan, 6.585 billion yuan, and 8.315 billion yuan respectively, with net profits expected to be 1.475 billion yuan, 1.841 billion yuan, and 2.401 billion yuan [7] - The report anticipates an EPS of 3.19 yuan, 3.98 yuan, and 5.19 yuan for the same period [7]