HEILAN HOME(600398) 广发证券·2024-12-31 02:01Investment Rating - The investment rating for the company is "Buy" with a target price of 7.84 CNY per share, compared to the current price of 6.51 CNY [5][38]. Core Views - The company is expected to see a significant rebound in performance in 2024, with a projected EPS of 0.48 CNY, followed by 0.52 CNY in 2025 and 0.63 CNY in 2026. The estimated revenue for 2024 is 212.35 billion CNY, with a slight decline of 1.4% year-on-year, but growth is expected to resume in subsequent years [38]. - The company is expanding its online business, with projected revenues of 42.36 billion CNY, 55.06 billion CNY, and 71.58 billion CNY for 2024 to 2026, respectively, reflecting a consistent growth rate of 30% [9]. - The company is also focusing on its franchise business, with expected revenues of 93.67 billion CNY in 2024, showing a decline of 12.31% due to market conditions, but a recovery is anticipated in the following years [24]. - The company is enhancing its retail operations through strategic partnerships, such as the collaboration with JD.com to open new discount retail stores, which is expected to be a new growth driver [20]. Financial Summary - The company's revenue for 2022 was 18,562 million CNY, with a projected increase to 21,528 million CNY in 2023, followed by a slight decrease to 21,235 million CNY in 2024, and then growth to 23,364 million CNY in 2025 and 26,259 million CNY in 2026 [2]. - The EBITDA for 2022 was 4,651 million CNY, expected to rise to 5,384 million CNY in 2023, but projected to decline to 4,436 million CNY in 2024 before recovering to 4,944 million CNY in 2025 and 5,733 million CNY in 2026 [2]. - The net profit attributable to shareholders for 2022 was 2,155 million CNY, with a forecast of 2,952 million CNY in 2023, a drop to 2,282 million CNY in 2024, and then growth to 2,510 million CNY in 2025 and 3,005 million CNY in 2026 [2]. Revenue Breakdown - The direct sales revenue is projected to be 48.06 billion CNY in 2024, increasing to 54.00 billion CNY in 2025 and 61.92 billion CNY in 2026, with a stable gross margin of 62.11% [42]. - The franchise business is expected to generate 93.67 billion CNY in 2024, with a gross margin of 37.86% [24]. - The group purchase business is anticipated to yield 20.53 billion CNY in 2024, with a gross margin of 44.00% [25].