KWEICHOW MOUTAI(600519) 西南证券·2025-01-06 06:08Investment Rating - The report maintains a "Buy" rating for Guizhou Moutai (600519) with a target price of —— yuan over the next six months [1]. Core Views - The company is expected to achieve a total revenue of approximately 1738 billion yuan in 2024, representing a year-on-year growth of about 15.44%, and a net profit attributable to the parent company of approximately 857 billion yuan, up by about 14.67% [6]. - The company successfully completed its annual targets for 2024 despite challenges in the macroeconomic environment and the liquor industry cycle, focusing on consumer needs and market challenges [6]. - For 2025, the company aims to address the "supply-demand mismatch" issue and plans to slightly increase the domestic market supply of Moutai liquor compared to 2024 [6]. Financial Summary - Revenue projections for Guizhou Moutai are as follows: - 2023A: 1505.60 billion yuan - 2024E: 1737.97 billion yuan (growth rate: 15.43%) - 2025E: 1912.10 billion yuan (growth rate: 10.02%) - 2026E: 2093.94 billion yuan (growth rate: 9.51%) [2][7] - Net profit attributable to the parent company is projected as: - 2023A: 747.34 billion yuan - 2024E: 857.07 billion yuan (growth rate: 14.68%) - 2025E: 945.93 billion yuan (growth rate: 10.37%) - 2026E: 1044.39 billion yuan (growth rate: 10.41%) [2][7] - Earnings per share (EPS) estimates are: - 2023A: 59.49 yuan - 2024E: 68.23 yuan - 2025E: 75.30 yuan - 2026E: 83.14 yuan [2][7] Market Position and Strategy - The company plans to develop new product sizes for Moutai liquor, including 750ml and 400ml bottles aimed at the dining and international markets, while maintaining a focus on its core products [6]. - The company aims for a growth rate of no less than 14% for its series of liquors in 2025, aligning with its average growth over the past five years [6]. - Guizhou Moutai's market strategy includes enhancing its self-operated and social distribution systems to improve overall competitiveness and market reach [6].