Shanxi Xinghuacun Fen Wine Factory (600809) 天风证券·2025-01-06 07:55Investment Rating - The report maintains a "Buy" rating for Shanxi Fenjiu, with a target price not specified [6]. Core Viewpoints - The company is entering the second phase of its revitalization program, focusing on stable growth and expanding its market presence [2]. - The company has seen steady growth across its product lines, with significant increases in the number of distributors, indicating a robust distribution network [1]. - The introduction of new products, such as "Qinghua Fenjiu 26·Revival," aims to fill gaps in the pricing structure and enhance the product matrix [3]. Financial Performance and Projections - Revenue is projected to grow from 371 billion to 474 billion CNY from 2024 to 2026, with corresponding net profit growth from 123 billion to 160 billion CNY [4]. - The company expects a revenue growth rate of 16% in 2024, followed by 13% in 2025 and 2026 [5]. - The proposed cash dividend for 2024 is 30 billion CNY, reflecting a commitment to shareholder returns [3]. Market Strategy - The company plans to strengthen its mid-range price segment and enhance its marketing strategies to integrate channel, brand, and product strengths [2]. - The focus will be on the main brand products and the "Xinghuacun" brand, with a national expansion strategy set for 2025-2030 [3]. Financial Data Summary - The company reported a revenue of 31,928.48 million CNY in 2023, with an expected increase to 37,100.90 million CNY in 2024 [5]. - The net profit for 2023 was 10,438.11 million CNY, projected to rise to 12,338.92 million CNY in 2024 [11]. - The company's PE ratio is expected to decrease from 18X in 2024 to 14X in 2026, indicating potential for valuation improvement [4].