Investment Rating - The report assigns a "Buy" rating to the company, with a current price of 6.38 CNY and a fair value of 7.25 CNY [3]. Core Views - The company has signed a strategic cooperation framework agreement with Zhanglv Group, aiming to integrate resources and develop cultural tourism projects, enhancing its business landscape [7]. - The partnership is expected to leverage Zhangjiajie's unique tourism resources and the company's operational capabilities to create a world-class tourism destination [7]. - Revenue forecasts for 2024 and 2025 are projected at 34.88 billion CNY and 38.38 billion CNY, respectively, with net profits of 1.63 billion CNY and 2.57 billion CNY [7]. Financial Summary - Revenue: The company reported revenues of 3,726 million CNY in 2022, with a projected increase to 3,920 million CNY in 2023, followed by a decline to 3,488 million CNY in 2024, and then growth to 3,838 million CNY in 2025 and 4,228 million CNY in 2026 [2]. - Net Profit: The net profit for 2022 was 209 million CNY, expected to decrease to 176 million CNY in 2023, and further to 163 million CNY in 2024, before rebounding to 257 million CNY in 2025 and 343 million CNY in 2026 [2]. - EBITDA: EBITDA figures are projected to be 308 million CNY in 2022, increasing to 322 million CNY in 2023, but declining to 277 million CNY in 2024, with a recovery to 400 million CNY in 2025 and 508 million CNY in 2026 [2]. - Earnings Per Share (EPS): EPS is forecasted to decrease from 0.15 CNY in 2022 to 0.12 CNY in 2023 and 0.11 CNY in 2024, before increasing to 0.18 CNY in 2025 and 0.24 CNY in 2026 [2]. - Price-to-Earnings Ratio (P/E): The P/E ratio is expected to rise from 34.53 in 2022 to 45.67 in 2023, peaking at 55.54 in 2024, then decreasing to 35.19 in 2025 and 26.40 in 2026 [2]. Strategic Developments - The company is actively pursuing mergers and acquisitions in the cultural tourism sector, aiming to expand its business footprint and enhance its operational capabilities [7]. - The strategic cooperation with Zhanglv Group is seen as a significant step towards creating a new benchmark in cultural tourism, combining strengths from both entities [7].
电广传媒:与张旅集团签署框架协议,强强联合打造文旅新标杆