PWRD(002624) 广发证券·2025-01-21 02:59Investment Rating - The report maintains a "Buy" rating for the company with a current price of 9.70 CNY and a fair value of 11.09 CNY [2]. Core Insights - The company is expected to experience a performance turnaround due to the successful launch of new games, particularly "Zhu Xian World," which generated over 400 million CNY in its first 30 days post-launch [9][19]. - The company is undergoing a transformation and restructuring of its product line, which has led to several impairments affecting its 2024 performance [9]. - The anticipated release of the new game "Yihuan" in 2025 is expected to significantly contribute to the company's revenue, with a focus on optimizing management and reducing costs [9][36]. Summary by Sections 1. Game Market Overview - The mobile game market in China is projected to reach 238.2 billion CNY in 2024, with a year-on-year growth of 5.01% [14]. - The client game market is expected to generate 67.98 billion CNY in 2024, reflecting a 2.56% increase [14]. 2. Organizational Optimization - The company has initiated significant personnel reductions to lower management and R&D costs, which were the highest among A-share game companies in 2023, totaling 2.9 billion CNY [25][27]. - The company aims to streamline its product offerings and focus on core projects, which is expected to lead to a decrease in overall expenses [27][33]. 3. New Game Performance - "Zhu Xian World" has been well-received, and its performance is expected to stabilize the company's revenue streams [19]. - The upcoming game "Yihuan" has garnered significant attention, with high user engagement metrics indicating strong potential for success upon release [36]. 4. Profit Forecast and Investment Recommendations - The company forecasts revenues of 55.13 billion CNY in 2024, with a projected net loss of 12.31 billion CNY, followed by a recovery in 2025 with a profit of 8.07 billion CNY [44]. - The report suggests a valuation based on a 14x PE ratio for 2026, leading to a fair value estimate of 11.09 CNY per share [9][44].