
Investment Rating - The report maintains a "Buy" rating for Budweiser APAC (1876 HK) with a target price of HK7.19 [2][4][9]. Core Insights - The report highlights ongoing challenges in the Chinese market due to macroeconomic factors, high inventory levels, and a shift in channel dynamics, which negatively impacted sales and pricing [8][9]. - Despite strong sales momentum in the South Korean market, price increases are expected to contribute less to revenue growth moving forward [8]. - The report projects a significant decline in normalized EBITDA for Q4 2024, estimating a year-on-year decrease of 25.8% due to reduced sales and rising costs [9][13]. Summary by Sections Financial Performance - Revenue for 2024 is estimated at US6,305 million previously, reflecting a 0.4% decrease [14]. - Adjusted net profit for 2024 is projected at US839 million [14]. - The report anticipates a normalized EBITDA margin decline due to increased costs and lower sales volumes, particularly in the Chinese market [9][13]. Market Analysis - The Chinese market continues to face challenges from a high base effect and weak consumer demand, leading to a projected decline in sales volume [8][9]. - The South Korean market has shown resilience with strong sales, but the impact of price increases is expected to diminish [8]. - The report emphasizes the need for Budweiser APAC to navigate these market dynamics effectively to maintain profitability [9]. Valuation - The target price of HK$11.60 is based on a P/E ratio of 22.4 times the estimated earnings for 2025, which is below the historical average [15]. - The current valuation is considered attractive, with a projected dividend yield of 5.4% for 2025 [15]. - The report suggests that Budweiser APAC's valuation remains compelling compared to its peers in the industry [22].