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华润啤酒:啤酒高端化趋势持续但步伐放缓;白酒业务受行业供应过剩影响

Investment Rating - The report maintains a "Buy" rating for China Resources Beer (291 HK) with a target price of HK28.60,downfromHK28.60, down from HK31.30, indicating a potential upside of 19% from the current price of HK24.00[2][4][10].CoreViewsThereporthighlightsthatthetrendofpremiumizationinthebeersegmentcontinues,albeitataslowerpace,whilethebaijiubusinessfaceschallengesduetoindustryoversupply[8][9].ItanticipatesthatChinaResourcesBeermayexperienceitsfirstyearonyearrevenuedeclinesince2020in2024,primarilyduetoweakdemandforalcoholicbeveragesamidmacroeconomicpressures[8][9].Thereportprojectsaslightrecoveryinbeersalesin2025,withanexpectedpriceincreaseof2.224.00 [2][4][10]. Core Views - The report highlights that the trend of premiumization in the beer segment continues, albeit at a slower pace, while the baijiu business faces challenges due to industry oversupply [8][9]. - It anticipates that China Resources Beer may experience its first year-on-year revenue decline since 2020 in 2024, primarily due to weak demand for alcoholic beverages amid macroeconomic pressures [8][9]. - The report projects a slight recovery in beer sales in 2025, with an expected price increase of 2.2% and a volume growth of 0.7%, benefiting from a recovery in on-the-go consumption channels [10][12]. Summary by Sections Financial Adjustments - The target price has been revised down to HK28.60 from HK$31.30, reflecting adjustments in earnings forecasts for 2024-2026 due to slower-than-expected growth in the baijiu segment [4][10][14]. - The earnings per share (EPS) estimates for 2024, 2025, and 2026 have been reduced by 1%, 8%, and 9% respectively [4][14]. Revenue and Profit Projections - Revenue for 2024 is projected at RMB 38,566 million, a decrease of 1.7% from previous estimates, with a slight increase to RMB 39,742 million in 2025 [11][15]. - Adjusted net profit is expected to grow by 7% in 2024, driven by lower raw material costs and controlled sales and marketing expenses [8][11]. Market Comparison - The report compares China Resources Beer’s valuation metrics with its peers, noting that its target EV/EBITDA multiple remains at 8 times for 2025, which is at the lower end of the range compared to global beer and domestic baijiu companies [16][17].