Tesla(TSLA) 兴业证券·2025-02-10 05:33Investment Rating - The investment rating for the company is "Increase" (Maintain) [2] Core Views - The company reported Q4 2024 revenue of $25.71 billion, which was a slight increase of 2% quarter-over-quarter but fell short of market expectations of $27.26 billion. The GAAP net profit was $2.3 billion, with a contribution of $600 million from changes in the fair value of digital assets. The automotive sales gross margin (excluding credits and leasing) decreased by 4% to 13%, marking a three-year low. The energy business gross margin was 25%, which, although it decreased, remained in a high range [4][5]. - The company has a positive outlook with new products and the Robotaxi expected to launch in 2025. The company defines 2024 as a trough between two growth waves, anticipating a resurgence in sales growth in 2025 driven by new models and advancements in Full Self-Driving (FSD) technology. The company expects a 50% year-over-year increase in energy deployment in 2025 [6][7]. - The recent financial report reflects a transitional period as the company is at a critical juncture of product and technology upgrades. The existing Model 3 and Model Y have been on the market for several years, leading to a decline in product competitiveness and profitability. The company remains a leader in autonomous driving, with significant investments in AI, data, algorithms, and infrastructure, which provide a solid foundation for continuous improvement in autonomous driving technology [6][7]. Financial Summary - Key financial metrics for the company are as follows: - Total revenue for 2024 is projected at $97.69 billion, with a year-over-year growth of 1% - Net profit attributable to shareholders is expected to be $7.09 billion, reflecting a 53% decline year-over-year - Gross margin is projected at 18% for 2024, with a return on equity (ROE) of 10% [5][6]. - The company anticipates automotive sales of 1.8 million units in 2024, with a gradual increase in production and sales expected in subsequent years [7].