思摩尔国际：HNB产品突破或带来长期增长机遇

Investment Rating - The report maintains a "Buy" rating for Smoore International with a target price of HK$16.50, indicating an upside potential of 18$13.98 [1][10][16]. Core Insights - Smoore International is expected to face short-term performance pressure due to competition from illegal products, particularly in the U.S. market, which may lead to a slowdown in revenue growth [7][10]. - The launch of the GloHilo product by British American Tobacco, which is exclusively supplied by Smoore, could provide a long-term growth opportunity for the company [6][10]. - The revenue and profit forecasts for 2024-2026 have been adjusted downward due to the anticipated prolonged negative impact from illegal e-cigarette products and increased price competition [13][14]. Summary by Sections Investment Rating - The investment rating remains "Buy" with a revised target price of HK$16.50, up from HK$11.80, reflecting a 40% increase [2]. Financial Adjustments - The target price has been increased to HK$16.50 from HK$11.80, while the 2024E EPS has been reduced by 20% to RMB 0.23, and the 2025E EPS has been cut by 33% to RMB 0.24 [2][14]. - Revenue estimates for 2024E and 2025E have been adjusted to RMB 11,761 million and RMB 12,857 million, respectively, reflecting a decrease of 12% and 15% from previous estimates [5][14]. Market Performance - Smoore's stock price has shown fluctuations, with a 52-week high of HK$15.26 and a low of HK$4.89, indicating significant volatility in the market [1]. Growth Opportunities - The GloHilo product launch is seen as a potential driver for long-term growth, especially if it successfully penetrates larger markets like Japan and the EU [6][8]. - The global HNB market is projected to be valued at USD 17 billion in 2024, with Smoore's involvement in this segment expected to enhance its profitability significantly [16]. Financial Projections - The adjusted net profit for 2024 is projected to decline by 18.6%, with revenue growth expected to slow to 5.3% [7][13]. - The report anticipates that HNB products will not significantly contribute to Smoore's revenue until 2026, with modest growth expected in the interim [8][10].