HAIDILAO(06862) 国信证券·2025-02-13 06:01Investment Rating - The investment rating for the company is "Outperform" [2] Core Viewpoints - The report highlights that Haidilao has successfully navigated through operational challenges and has returned to profitability, achieving record revenue and profit in 2023, thus reaffirming its position as a leader in the Chinese dining sector [5][7][9] - The report discusses the ongoing growth potential of Haidilao's hot pot business and the strategic introduction of new brands under the "Red Pomegranate Plan" to enhance growth avenues [5][8][9] Summary by Sections 01 Hot Pot Market: The Largest Segment in Chinese Cuisine - The hot pot market is projected to exceed 590 billion yuan in 2024, with a CAGR of approximately 7.2% from 2024 to 2028 [6][14] - Sichuan and Chongqing hot pot dominate the market, accounting for over 66% of the segment's revenue in 2023 [6][14] 02 Haidilao: Organizational Evolution and Resurgence - From 2015 to 2023, Haidilao's revenue grew at a CAGR of 28%, and net profit grew at a CAGR of 42%, with 2023 revenue reaching 41.5 billion yuan and net profit at 4.5 billion yuan [7][9] - The company underwent significant organizational restructuring through the "Woodpecker Plan" and "Hard Bone Plan," which helped it recover from previous operational setbacks [7][9] 03 Growth Outlook: Improvement in Same-store Sales and Expansion of New Brands - The report anticipates improvements in same-store sales, with projected table turnover rates increasing from 4.1 to 4.3 times per day from 2024 to 2026 [8] - Haidilao plans to expand its store count to between 1,902 and 1,998 locations over the next five years, with an expected annual net increase of about 65 stores [8] - The new brand "Yanjing Barbecue" is expected to accelerate its development, with projections of adding 50 to 80 new locations annually from 2025 to 2027 [8] 04 Investment Recommendations: A Turning Point in Operations and Valuation - The report forecasts net profits of 45.1 billion yuan, 50.5 billion yuan, and 55.6 billion yuan for 2024 to 2026, reflecting growth rates of 0.4%, 11.8%, and 10.2% respectively [9] - The target price for Haidilao is set at a PE ratio of 16-18x for 2025, corresponding to a market value of 87.8 to 98.7 billion yuan, indicating a potential upside of 12.4% to 26.4% from the latest closing price [9]