Kingsoft Office(688111) 浙商证券·2025-02-22 12:33Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Insights - Kingsoft Office is a leading domestic office software provider, leveraging WPS to capture the office scenario entry point. With the integration of DeepSeek R1 large model, the commercialization of AI applications is expected to exceed expectations. As of June 30, 2024, the monthly active devices for Kingsoft Office's main products reached 602 million, with a cumulative annual paid user count of 38.15 million. The enhanced WPS product experience after integrating DeepSeek is anticipated to further boost both monthly active and paid user numbers [1][2][3]. Summary by Sections Exceeding Expectations Logic - Market expectations suggest that Kingsoft Office primarily benefits from the trend of domestic office software localization, with current penetration rates for products like WPS being relatively high, limiting exponential growth potential. However, the DeepSeek model, as a leading open-source AI large model, is expected to significantly drive the penetration and application of AI in China, marking a "GPT moment" for the country. Kingsoft Office, as one of the four major AI application sectors (office, finance, healthcare, education), is well-positioned to utilize DeepSeek's text capabilities, enhancing the WPS AI experience [2][3]. Verification Metrics and Catalysts - Key metrics for verification include the company's monthly active users (MAU), AI product user count, overseas user count, payment rate, and average revenue per user (ARPU). Financial performance indicators such as revenue growth rate, gross margin, and net margin will also be monitored. Potential catalysts include advancements in domestic foundational large models, the launch of new features in WPS based on the DeepSeek model, and a decrease in AI inference costs [4]. Research Value - A unique perspective is presented, countering the market view that Kingsoft Office lacks leading AI large model technology and cannot establish technological barriers based on AI. The company's products primarily target individual users, where user perception and reputation form a core moat, while AI can enhance market capacity. Progress in foundational large models is expected to increase user willingness to pay and enrich application scenarios. As a leading domestic office software provider, Kingsoft Office is poised to benefit from the widespread adoption of DeepSeek's advanced large model capabilities [5][11].