Investment Rating - The report maintains a "Buy" rating for NetEase Cloud Music, with a target price set at HKD 202.5, based on a 21x P/E ratio for FY2025 [1][10]. Core Insights - NetEase Cloud Music reported a total revenue of RMB 7.95 billion for FY2024, reflecting a 1% year-over-year growth, in line with expectations. Adjusted net profit surged by 108% to RMB 1.7 billion, exceeding expectations by 20%, primarily due to improved profitability in the online music segment and effective cost control [1][2]. - The company aims to enhance user experience to unlock long-term growth opportunities, focusing on content library expansion, community development, user payment willingness, and operational efficiency [2][3]. Financial Performance Summary - For FY2024, the overall gross margin increased by 3.6 percentage points to 32.4%, driven by improved revenue monetization and prudent cost management. The gross margin is projected to further increase to 35.4% in FY2025 [3][4]. - The online music service revenue for the second half of FY2024 grew by 20% year-over-year, reaching RMB 2.8 billion, with subscription revenue increasing by 19% to RMB 2.3 billion [2][4]. - The adjusted net profit margin for FY2024 was 21.1%, up by 8.8 percentage points year-over-year [3][4]. Revenue and Profit Forecast - Revenue is expected to reach RMB 8.08 billion in FY2025, with a year-over-year growth rate of 1.6%, and projected to grow to RMB 9.28 billion by FY2027 [4][14]. - The adjusted net profit is forecasted to be RMB 1.88 billion in FY2025, reflecting a 10.7% year-over-year growth [4][14]. Valuation and Market Comparison - The target price of HKD 202.5 is based on a lower P/E ratio compared to global peers, reflecting the competitive landscape in China's online content sector [10][11]. - The report highlights that the stock has shown significant price performance, with a 51.5% increase over the past month and an 82.5% increase over the past six months [5].
网易云音乐：增强用户体验、货币化和盈利能力-20250224