TRIP.COM(09961) 交银国际证券·2025-02-26 03:29Investment Rating - The report assigns a "Buy" rating for the company, Ctrip Group (9961 HK), with a target price of HKD 605.00, indicating a potential upside of 31.0% from the current price of HKD 462.00 [1][4][17]. Core Insights - The report highlights that increased overseas investments may disrupt short-term profit margins, but there remains room for revenue growth. The company is expected to see significant revenue increases driven by domestic hotel bookings and outbound travel demand [2][7][8]. - The financial outlook for Ctrip Group shows a strong revenue growth trajectory, with projected revenues increasing from RMB 44.56 billion in 2023 to RMB 80.58 billion by 2027, reflecting a compound annual growth rate (CAGR) of approximately 18.5% [3][19]. - Adjusted net profit is forecasted to grow from RMB 13.07 billion in 2023 to RMB 24.61 billion in 2027, with a notable increase in earnings per share (EPS) from RMB 19.48 to RMB 35.72 over the same period [3][19]. Financial Overview - Revenue projections for Ctrip Group are as follows: - 2023: RMB 44,562 million - 2024: RMB 53,377 million - 2025E: RMB 62,291 million - 2026E: RMB 71,022 million - 2027E: RMB 80,583 million - The company is expected to maintain a strong gross profit margin, with projections around 80.9% to 81.2% over the forecast period [3][19][20]. - The report anticipates a decline in net profit margin due to increased marketing expenses related to overseas brand promotion, with net profit margins expected to be around 25.9% in 2025 [7][19]. Market Performance - Ctrip Group's stock has shown a year-to-date decline of 14.44%, with a 52-week high of HKD 586.00 and a low of HKD 310.20 [6][8]. - The company has a market capitalization of approximately HKD 297.57 billion, with an average daily trading volume of 9.92 million shares [6][8]. Future Outlook - The report projects that Ctrip Group will continue to benefit from the recovery in travel demand, particularly in outbound travel, which is expected to exceed pre-pandemic levels [7][8]. - The company is also expected to leverage operational efficiencies and advancements in AI to mitigate short-term profit margin pressures [7][8].