MEITUAN(03690) 华安证券·2025-02-27 12:20Investment Rating - The investment rating for Meituan-W (03690) is "Buy" (maintained) [1] Core Views - The report emphasizes the potential of AI empowerment to enhance both customer experience and operational efficiency. Meituan's strategic upgrade to "Retail + Technology" aims to integrate technological capabilities deeply into local life services and retail businesses, focusing on instant retail, smart supply chains, and unmanned delivery [4][10] Summary by Sections Financial Performance - For 2023, Meituan's revenue is projected at 276,563 million, with a year-on-year growth of 26%. The adjusted net profit is expected to be 23,253 million, reflecting a significant increase of 730% [13] - Revenue forecasts for 2024, 2025, and 2026 are 336,699 million, 385,681 million, and 435,161 million respectively, with growth rates of 22%, 15%, and 13% [10][13] - Adjusted net profit predictions for the same years are 42,305 million, 52,213 million, and 70,790 million, with growth rates of 82%, 23%, and 36% [10][13] Business Strategy - Meituan has accelerated its layout in B-end SaaS since 2016, providing comprehensive solutions for merchants in management, marketing, and supply chain [5] - The company is focusing on AI's role in enhancing operational efficiency in the restaurant SaaS sector, drawing parallels with successful overseas examples [5][6] - Meituan's "QianNiuHua" system offers a full-process digital solution for local retailers, aiming to reduce costs and improve efficiency [6] Technological Advancements - The report highlights Meituan's commitment to technology innovation, particularly in unmanned delivery and AI applications, which are expected to significantly enhance operational efficiency [7][9] - The company has made substantial investments in robotics and automation technologies, with over 30 investments in related companies since 2021 [9] Market Position - Meituan's core local business segment generates 57% of its revenue from commission and delivery marketing services, indicating a strong market presence [9] - The report suggests that AI can significantly improve advertising efficiency, as evidenced by the performance of major overseas companies [9]