POP MART(09992) 东兴证券·2025-02-28 16:16Investment Rating - The report gives a "Buy" rating for the company, indicating a positive outlook for future performance [11]. Core Viewpoints - Pop Mart is a leading player in the trendy toy industry, with a strong integrated layout covering the entire industry chain. The company has shown rapid growth in revenue and profit, with a significant increase in its market share [1][11]. - The trendy toy market is expected to grow significantly, with the total market value projected to reach 110.1 billion yuan by 2026, indicating a robust growth trajectory for the industry [2][42]. - Pop Mart's strong IP operation capabilities have been validated, with a diverse range of successful IPs contributing to its revenue growth. The company is continuously expanding its product categories and business models [3][11]. Summary by Sections Company Overview - Pop Mart, established in 2010, is the largest trendy toy company in China, focusing on self-owned IP sales. The company has built an integrated platform covering artist discovery, IP operation, consumer engagement, and cultural promotion [6][23]. Industry Growth - The trendy toy industry is rapidly developing, with a market value of approximately 60 billion yuan in 2023, expected to grow at a compound annual growth rate of over 20% [2][42]. - The industry is highly fragmented, with Pop Mart holding an 11.9% market share, leading the competition [2][45]. IP Operation and Business Expansion - Pop Mart has successfully developed a strong IP matrix, with over 10 IPs generating over 100 million yuan in sales in 2023. The company is expanding its product categories, including accessories and plush toys, to enhance customer engagement [3][11]. - The company has established a multi-dimensional business ecosystem around its IPs, including parks and games, which are expected to extend the lifecycle of its IPs [3][11]. Sales Channels and Market Reach - In 2023, Pop Mart's domestic revenue accounted for 87%, with overseas revenue growing rapidly, reaching 30% in 2024H1, a year-on-year increase of approximately 400% [4][11]. - The company has a robust offline and online channel strategy, with 374 retail stores and a significant online presence, leveraging membership systems to enhance customer retention [4][11]. Financial Projections - The company is projected to achieve revenues of 124 billion yuan, 172.69 billion yuan, and 213.04 billion yuan from 2024 to 2026, with corresponding net profits of 29.21 billion yuan, 41.37 billion yuan, and 51.81 billion yuan [11][12].