XIAOMI(01810) 民生证券·2025-03-02 14:23Investment Rating - The report maintains a "Recommended" rating for Xiaomi Group [4] Core Viewpoints - The launch of the Xiaomi 15 Ultra and Xiaomi SU7 Ultra showcases the company's expansion into multiple sectors, including smartphones, computers, smart home devices, and automobiles [1][2] - The Xiaomi SU7 Ultra has achieved significant sales, with 248,000 orders locked in and 135,000 delivered within nine months of its launch [2] - The company is leveraging its user base and supply chain advantages to drive long-term growth, particularly through its high-end smartphone strategy, expanding AIOT product matrix, and automotive business [3] Summary by Sections Smartphone Segment - The Xiaomi 15 Ultra starts at 6,499 RMB, maintaining the price of its predecessor, but future Ultra products are expected to see price increases. Key innovations include a Leica ultra-pure optical system and a 6,000mAh battery, marking it as the strongest Ultra model in terms of battery life [1] AIOT Products - The AIOT lineup includes the REDMI Book Pro 16 2025, Xiaomi Buds 5 Pro, and Xiaomi Smart Speaker Pro, with features such as the Xiaomi AIPC engine and high-quality audio transmission [2] Automotive Business - The Xiaomi SU7 Ultra is priced at 529,900 RMB, significantly lower than the previously indicated price of 814,900 RMB. The model aims to establish itself as a new luxury vehicle for the current era, achieving over 10,000 pre-orders within two hours of launch [2] Smart Driving Technology - Xiaomi's end-to-end smart driving technology was fully rolled out on February 25, with a total computing power of 10.68 EFLOPS and over 10 million learning clips. The company aims to be a leader in smart driving by 2025 [3] Financial Projections - Revenue projections for 2024, 2025, and 2026 are 366.26 billion RMB, 502.75 billion RMB, and 620.86 billion RMB, respectively, with corresponding net profits of 21.82 billion RMB, 29.49 billion RMB, and 39.44 billion RMB. The expected P/E ratios are 54, 40, and 30 [3][6]