Fuling Zhacai(SZ:002507) KAIYUAN SECURITIES·2025-03-03 17:04Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is expected to solidify its foundation in 2024 and prepare for steady growth in 2025, despite facing short-term challenges due to weak demand and reform impacts [5][6] - The company's revenue for 2024 is projected to be 2.408 billion yuan, a slight decrease of 1.7% year-on-year, while the net profit is expected to be 824 million yuan, down 0.3% year-on-year [4][9] - The company has implemented a pricing strategy with a new 60g product at a 2 yuan price point, which has shown positive results [5] - The company is focusing on expanding its product offerings and exploring acquisition opportunities in the pickled vegetable and compound seasoning markets [7] Financial Summary - Revenue and net profit for 2024 are forecasted at 2.408 billion yuan and 824 million yuan respectively, with a projected increase in net profit to 905 million yuan in 2025 [9] - The earnings per share (EPS) for 2024 is estimated at 0.71 yuan, with an increase to 0.78 yuan in 2025 and 0.85 yuan in 2026 [9] - The price-to-earnings (P/E) ratio is projected to be 18.8 for 2024, decreasing to 17.1 in 2025 and 15.8 in 2026 [9]