Investment Rating - The report assigns a "Buy" rating to the company with a target price of HKD 4.33 based on a valuation of 15 times FY2025 earnings [4]. Core Views - The company has established itself as the largest retail partner for Adidas globally and the second largest for Nike, benefiting from strong operational capabilities and a focus on member services [1][2]. - The recovery of Nike and Adidas is expected to positively impact the company's performance, with a significant portion of its revenue derived from these brands [2][3]. - The company has maintained a high dividend yield, averaging 104% over the past three years, making it an attractive option for dividend-seeking investors [3]. Summary by Sections Company Highlights - The company has rapidly developed since establishing partnerships with Nike and Adidas, focusing on building a robust membership system that has grown to 81 million members by FY25H1, a fourfold increase since FY2020 [1][22]. - The company has improved inventory management and store efficiency, reducing the number of stores from 8,302 at the end of FY2018 to 6,144 by the end of FY2024, while enhancing store productivity [1][28]. Investment Logic - The company's performance is closely tied to the recovery of Nike and Adidas, with Adidas showing positive growth since the appointment of a new CEO in January 2023, indicating a successful local market strategy [2][36]. - Nike's new CEO, appointed in October 2024, is expected to implement strategies similar to those of Adidas, potentially leading to a recovery in performance [3][43]. Profit Forecast, Valuation, and Rating - The company is projected to have earnings per share (EPS) of 0.22, 0.27, and 0.32 CNY for FY2025, FY2026, and FY2027, respectively, with corresponding price-to-earnings (PE) ratios of 14, 12, and 10 [4]. - The report suggests that the current operational challenges are reflected in the stock price, and the anticipated recovery of Nike and Adidas could lead to significant stock price appreciation [4].
滔搏:弹性、红利双引领,拐点配置正当时-20250305