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长城汽车2025年2月销量点评:销量同比增长达7.8万辆,方盒子车型增长表现亮眼
601633GWMOTOR(601633) 长江证券·2025-03-06 05:11

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - In February 2025, the company achieved a total sales volume of 77,883 vehicles, representing a year-on-year increase of 9.7% but a month-on-month decrease of 3.8%. Among these, 31,068 vehicles were exported, accounting for 39.9% of total sales. The sales of new energy vehicles reached 15,121 units, with a share of 24.9% in passenger vehicle sales, reflecting a year-on-year increase of 4.7 percentage points [2][9]. - The company is accelerating its global expansion and is committed to transitioning to new energy, with a continuous new vehicle cycle expected to drive improvements in sales and performance. Long-term strategies are anticipated to open up growth opportunities in sales, while the shift towards smart technology is expected to enhance profitability across the entire industry chain [2][9]. Summary by Sections Sales Performance - In February 2025, total sales reached 77,883 units, with domestic sales of 46,815 units (up 15.8% year-on-year) and new energy vehicle sales of 15,121 units (up 23.2% year-on-year). Cumulatively, sales for January and February 2025 totaled 159,000 units, down 9.3% year-on-year [9]. - By brand, Haval sold 43,301 units (down 3.2% year-on-year), Tank sold 11,762 units (up 15.7%), WEY sold 3,643 units (up 37.5%), Ora sold 1,898 units (down 36.9%), and pickup trucks sold 17,263 units (up 65.0%) [9]. - The sales of boxy models reached 29,000 units (up 41.5% year-on-year), and models priced above 200,000 yuan sold 18,000 units (up 33.0%) [9]. Global Expansion and Strategy - The company is implementing its "ONE GWM" strategy to accelerate overseas expansion, covering over 170 countries and regions with more than 1,300 sales channels. The overseas sales volume in February was 31,068 units, up 1.6% year-on-year [9]. - The company is focusing on the new energy transition, emphasizing plug-in hybrid models and accelerating the launch of smart new energy products across multiple brands [9]. Financial Projections - The company is projected to achieve net profits of 12.69 billion yuan, 16.05 billion yuan, and 17.95 billion yuan for the years 2024, 2025, and 2026, respectively. The corresponding A-share price-to-earnings ratios are expected to be 16.8X, 13.3X, and 11.9X [9].