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劳氏:全球家装零售龙头,产品及供应链打造核心优势-20250306
LOWLowe's(LOW) 兴业证券·2025-03-06 05:14

Investment Rating - The report initiates an "Outperform" rating for Lowe's [1][5][81] Core Insights - Lowe's is the world's second-largest home improvement retailer, with over 1,900 stores in the U.S. and Canada, offering a wide range of products to meet DIY and professional customer needs [6][13] - The U.S. home improvement market reached 1trillionin2022,withlongtermgrowthpotentialdrivenbyfactorssuchashousingprices,housingage,andpercapitadisposableincome[23][27]Thecompanyhasastrongcompetitivepositioninhomeappliancesandoutdoorcategories,supportedbyadifferentiatedbrandstrategyandarobustsupplychain[11][38][65]FinancialSummaryRevenueprojectionsfor20242026are1 trillion in 2022, with long-term growth potential driven by factors such as housing prices, housing age, and per capita disposable income [23][27] - The company has a strong competitive position in home appliances and outdoor categories, supported by a differentiated brand strategy and a robust supply chain [11][38][65] Financial Summary - Revenue projections for 2024-2026 are 83.3 billion, 84.3billion,and84.3 billion, and 87.4 billion, with year-on-year changes of -3.5%, 1.2%, and 3.6% respectively [3][81] - Net income estimates for the same period are 6.8billion,6.8 billion, 6.9 billion, and 7.5billion,withyearonyearchangesof11.47.5 billion, with year-on-year changes of -11.4%, 1.0%, and 8.0% respectively [3][81] - The gross margin is expected to remain stable around 33.4% over the forecast period [9][82] Market Position and Strategy - Lowe's has a significant opportunity for store expansion, particularly in regions where it has fewer locations compared to competitors like Home Depot [54][59] - The company employs a long-tail strategy with a large number of SKUs, enhancing customer acquisition and sales per store [59][65] - Lowe's aims to increase its PRO customer segment, which currently represents a smaller portion of its revenue compared to competitors [41][47] Competitive Landscape - The home improvement market is highly fragmented, with significant growth potential for Lowe's as it enhances its online presence and installation services [27][34] - Lowe's has established a unique supply chain strategy that allows for rapid delivery of large appliances, setting it apart from competitors [65][66] Historical Performance - From 2019 to 2023, Lowe's revenue grew from 71.3 billion to $97 billion, with a CAGR of 3.90% [70] - The company has maintained a stable gross margin, with net profit increasing significantly during the same period [70][71]