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东鹏饮料:24年持续高增,双引擎驱动成型、打造国民品牌-20250309

Investment Rating - The report maintains a "Buy" rating for the company [2][11] Core Views - The company is expected to achieve significant revenue and profit growth, with projected revenues of 158.39 billion yuan in 2024, increasing to 202.85 billion yuan in 2025, representing a growth rate of 40.63% [3][11] - The company has established a dual-engine growth model with its energy drink and electrolyte drink products, contributing to a strong market presence [4][8] - The company plans to issue H shares and list on the Hong Kong Stock Exchange to enhance its capital strength and international brand image [9] Company Overview - The company reported a total revenue of 158.39 billion yuan in 2024, with a net profit of 33.27 billion yuan, reflecting a year-on-year growth of 63.09% [3][11] - The company’s main products, including Dongpeng Energy Drink and the newly launched electrolyte drink "Bushi La," have shown strong sales growth, with revenue contributions of 133.04 billion yuan and 14.95 billion yuan respectively in 2024 [4][5] - The company has a robust distribution network with over 3,000 distributors and nearly 4 million active retail outlets, contributing to its revenue growth [6][8] Financial Performance - The company’s gross margin improved to 44.81% in 2024, driven by lower raw material costs and increased interest income from deposits [7][11] - The company expects to maintain a net profit growth rate of no less than 20% in 2025, with projected net profits of 44.61 billion yuan [10][11] - The financial forecast indicates a steady increase in revenue and net profit from 2025 to 2027, with revenues reaching 299.26 billion yuan by 2027 [11][13]