Eastroc Beverage(605499) 华龙证券·2025-03-11 08:24Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company has established a diversified product matrix with a focus on becoming a leading comprehensive beverage group, enhancing brand value and market competitiveness [6] - The flagship product, Dongpeng Special Drink, has shown steady growth, capturing a 47.9% market share in the energy drink segment, marking a 4.9 percentage point increase year-on-year [6] - The company reported a significant increase in revenue and profit for 2024, with total revenue reaching 15.839 billion yuan, a 40.63% increase year-on-year, and net profit attributable to shareholders at 3.327 billion yuan, up 63.09% [4] Financial Performance - In 2024, the company achieved a gross margin of 44.81%, an increase of 1.74 percentage points year-on-year, primarily due to lower raw material costs [6] - The net profit margin for 2024 was 21.00%, reflecting a 2.89 percentage point increase from the previous year [6] - The company’s operating cash flow for 2024 was 5.789 billion yuan, a 76.44% increase year-on-year [4] Market Position and Growth Strategy - The company is expanding its product offerings into electrolyte drinks, sugar-free tea, and large-packaged beverages, which supports product structure optimization [9] - The second growth curve, "Dongpeng Water," has entered the "billion-level product" category, with a sales volume share of 6.7%, up 5.0 percentage points year-on-year [6] - The company plans to deepen its national and omnichannel strategies while exploring international markets, including establishing a presence in Indonesia [7] Future Projections - Revenue projections for 2025, 2026, and 2027 are 20.456 billion yuan, 25.393 billion yuan, and 30.189 billion yuan, respectively, with year-on-year growth rates of 29.15%, 24.13%, and 18.89% [9] - Net profit projections for the same years are 4.427 billion yuan, 5.657 billion yuan, and 6.901 billion yuan, with growth rates of 33.06%, 27.80%, and 21.99% [9] - The company is expected to maintain a price-to-earnings ratio (P/E) of 26.9X for 2025, decreasing to 17.3X by 2027 [9]