东鹏饮料：平台化效能逐步释放，业绩持续高增-20250311

Investment Rating - The investment rating for the company is "Buy" with the rating maintained [2][10]. Core Views - The report highlights that the company's performance continues to show strong growth, driven by the release of platform efficiencies and sustained high revenue growth [4][6]. - The company achieved a revenue of 15.839 billion yuan in 2024, representing a year-on-year increase of 40.63%, and a net profit of 3.327 billion yuan, up 63.09% year-on-year [6][8]. - The report anticipates continued revenue growth, projecting revenues of 20.339 billion yuan in 2025, 24.666 billion yuan in 2026, and 29.840 billion yuan in 2027, with respective growth rates of 28.41%, 21.28%, and 20.98% [4][8]. Financial Performance Summary - The company's main revenue sources include the flagship product, Dongpeng Special Drink, which generated 13.304 billion yuan in 2024, a growth of 28.49%, accounting for 84.08% of total revenue [6][8]. - The electrolyte drink segment saw significant growth, achieving 1.495 billion yuan in revenue, a remarkable increase of 280.37% [6]. - The gross profit margin for 2024 was 44.81%, an increase of 1.74% year-on-year, attributed to lower raw material costs and economies of scale [8]. Market Position and Expansion - Dongpeng Special Drink maintained its leading market share in China's energy drink market, with sales volume share increasing from 43.0% in 2023 to 47.9% in 2024 [6]. - The company has expanded its distribution channels significantly, with revenue from distributors, key accounts, and online channels growing by 37.28%, 57.59%, and 116.95% respectively [6][8]. - The number of active distributors increased to 3,193, a growth of 7.11%, with the average revenue per distributor rising to 4.26 million yuan, up 28.16% [6]. Earnings Forecast and Valuation - The report forecasts earnings per share (EPS) of 6.40 yuan in 2024, 8.41 yuan in 2025, and 10.27 yuan in 2026, reflecting strong growth in profitability [4][8]. - The price-to-earnings (P/E) ratio is projected to decrease from 35.79 in 2024 to 22.30 in 2026, indicating improving valuation metrics as earnings grow [4][8]. - The company plans to issue H shares and list on the Hong Kong Stock Exchange, which is expected to open new growth avenues [8].