Eastroc Beverage(605499) 上海证券·2025-03-12 02:12Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a total revenue of 15.839 billion yuan in 2024, representing a year-on-year increase of 40.63%, and a net profit attributable to shareholders of 3.327 billion yuan, up 63.09% year-on-year [6] - The company's core product, energy drinks, generated revenue of 13.304 billion yuan, accounting for 83.99% of total revenue, with a year-on-year growth of 28.49% [7] - The company is expanding its national presence, with revenue outside Guangdong province increasing by 49.57% year-on-year, contributing to 56.94% of total revenue [8] - The company is enhancing its production capacity and global strategy, with production bases established in East China and Central China, and products exported to 25 countries and regions [9] Summary by Sections Financial Performance - In Q4 2024, the company reported revenue of 3.281 billion yuan, a year-on-year increase of 25.12%, and a net profit of 619 million yuan, up 61.21% year-on-year [6] - The company expects revenue to reach 20.378 billion yuan in 2025, with a year-on-year growth rate of 28.66% [12] Product Development - The electrolyte drink "Dongpeng Water" achieved revenue of 1.495 billion yuan, a significant increase of 280.37% year-on-year, expanding its market presence [7] - The company has developed a diversified product matrix, including energy drinks, electrolyte drinks, tea beverages, plant protein drinks, coffee drinks, fruit and vegetable juices, and pre-mixed alcoholic beverages [7] Market Expansion - The company has established a comprehensive channel network with over 3,000 distributors and nearly 4 million active retail outlets across the country [8] - The company is implementing a "frozen display" strategy to enhance sales efficiency at retail points [8] Production and Global Strategy - The company has completed the construction and operation of production bases in Zhejiang and Changsha, with a total designed capacity exceeding 4.8 million tons per year [9] - The company plans to issue H-shares and list on the Hong Kong Stock Exchange to enhance its international market share and competitiveness [11]