Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Views - The company achieved a revenue growth of 19% year-on-year in 2024, with total revenue reaching 24.01 billion yuan and a net profit of 3.84 billion yuan, reflecting a 20% increase [1]. - The company is expected to see significant order growth in 2025, driven by new customer acquisitions and increased market share from existing clients, with an estimated sales growth of around 15% [2]. - The company is expanding its production capacity with new factories in Vietnam and Indonesia, which is anticipated to support a compound annual growth rate (CAGR) of 15% in production from 2025 to 2026 [3]. Summary by Sections Financial Performance - In 2024, the company sold 223 million pairs of sports shoes, marking an 18% increase year-on-year, with a slight increase in average selling price [1]. - The fourth quarter of 2024 saw a revenue of 6.5 billion yuan, a 12% increase year-on-year, and a net profit of 1 billion yuan, up 9% [1]. - The company plans to distribute 2.0 yuan per share in dividends, resulting in a payout ratio of 61% and an estimated dividend yield of approximately 3.1% based on the closing price on March 12, 2025 [1]. Customer and Market Outlook - The company has established deep partnerships with major brands such as Nike, Adidas, and New Balance, with the top five customers accounting for 83% of sales [2]. - The collaboration with Adidas is expected to ramp up production starting September 2024, contributing to significant order growth in 2025 [2]. Production Capacity and Quality - The company is currently operating at full capacity, with plans to open four new factories in 2024 and additional factories in early 2025, enhancing its international production footprint [3]. - The gross margin improved by 2.5 percentage points to 27.8% in the first three quarters of 2024, indicating strong profitability [3]. Earnings Forecast - The adjusted profit forecasts for 2025 and 2026 are 4.38 billion yuan and 5.05 billion yuan, respectively, with a price-to-earnings (P/E) ratio of 17 times for 2025 [4].
华利集团：2024年业绩符合预期，2025年期待新客户加速放量-20250313