Investment Rating - The investment rating for the company is "Outperform the Market" (maintained) [1][11]. Core Views - The company is expected to achieve a revenue growth of 19.4% in 2024, reaching 240.1 billion RMB, with a net profit growth of 20.0% to 38.4 billion RMB [2][3]. - The company has a strong customer base, including well-known brands like Nike and Adidas, which supports its robust performance [4][5]. - The company plans to increase its dividend payout ratio to 60.8%, indicating a focus on long-term cash return value [9][11]. - Despite short-term challenges due to new factory ramp-ups, the company is expected to maintain double-digit growth in 2025 due to strong order demand [8][11]. Summary by Sections Financial Performance - In 2024, the company sold 223 million pairs of sports shoes, a year-on-year increase of 17.5%, with an average selling price increase of approximately 1.8% to 107.5 RMB [3][5]. - The company reported a revenue of 64.9 billion RMB in the fourth quarter of 2024, with a net profit of 10.0 billion RMB, reflecting a year-on-year growth of 11.9% and 9.2% respectively [5][6]. Capacity Expansion - The company is actively expanding its production capacity with new factories in Vietnam and Indonesia, which are expected to start contributing to revenue in 2024 and 2025 [4][8]. - The company anticipates that the new factories will help meet the high demand for its products, despite potential short-term impacts on profit margins [11]. Valuation and Market Position - The company is currently valued at a relatively low level compared to the past year, with a projected price range of 73.1 to 79.5 RMB, corresponding to a PE ratio of 20-22x for 2025 [11][12]. - The company has a competitive edge in cost management and supply chain optimization, which positions it favorably in a volatile market environment [5][9].
华利集团：2024年收入增长19%，近期新工厂加速投产-20250314