KUAISHOU(01024) 东方证券·2025-03-16 07:07Investment Rating - The report maintains a "Buy" rating for Kuaishou, with a target price of HKD 75.96 per share, based on a 15x PE valuation for 2025 [4][5]. Core Viewpoints - Kuaishou's technology in multi-modal video generation is globally leading, particularly with its Keling model, which is positioned as a top competitor in the industry [2][8]. - The report emphasizes the importance of continuous technological iteration in video generation models and Kuaishou's competitive advantages in this space [4][8]. - The company is expected to see steady growth in its e-commerce GMV, projected to increase by 13.5% in 2025, outpacing the market [8]. Summary by Sections Financial Forecast and Investment Recommendations - Adjusted net profit forecasts for Kuaishou are CNY 176 billion, CNY 201 billion, and CNY 247 billion for 2024, 2025, and 2026 respectively [4]. - The report highlights a stable financial outlook with a low to mid-range valuation, providing a good safety margin for investors [8]. Video Generation Model Development - The report identifies the DiT architecture as the mainstream framework for video generation, with Kuaishou's Keling model being a leading player in this domain [22][23]. - Kuaishou's Keling model is noted for its superior performance in key evaluation metrics such as consistency and precise control, making it a top competitor globally [8][30]. User Engagement and Commercialization - Kuaishou's user engagement metrics remain strong, with MAU and DAU showing consistent growth, and average daily usage time maintained at 120-130 minutes [8][9]. - The report anticipates a transition in Kuaishou's business model from PUGC tools to multi-scenario empowerment, indicating a shift towards broader user engagement and monetization strategies [19][22].