BILIBILI(09626) 华鑫证券·2025-03-17 10:23Investment Rating - The report assigns a "Buy" investment rating for the company, indicating a positive outlook for its stock performance [2][9]. Core Insights - The company is expected to leverage its unique content and community engagement to capitalize on the AI era, enhancing its content recommendation and creation tools, which will unlock significant commercial value from its content library [3]. - The company has entered a commercialization phase, transitioning from game revenue to advertising revenue, with a notable increase in both sectors. The revenue structure has improved, with advertising and game revenues projected to grow by 28% and 40% year-on-year, respectively, in 2024 [4]. - The company is anticipated to continue its growth trajectory, driven by a strong sense of community and user engagement, which will enhance its monetization potential in the evolving digital landscape [5]. Financial Projections - Revenue forecasts for the company are projected at 298.8 billion, 332.5 billion, and 358.5 billion yuan for the years 2025, 2026, and 2027, respectively. The earnings per share (EPS) are expected to be 1.93, 4.01, and 5.74 yuan for the same years [9]. - The company is expected to achieve a significant turnaround in profitability, with a projected net profit of 812 million yuan in 2025, followed by 1.688 billion yuan in 2026 and 2.417 billion yuan in 2027, reflecting a robust growth rate [11].