腾讯控股：周报-20250318

Investment Rating - The report provides a positive outlook on Tencent Holdings with an expected revenue growth of 8.8% year-on-year for Q4 2024 and 7.8% for the entire year [4]. Core Insights - Tencent is anticipated to report a Q4 revenue of 168.9 billion RMB, with a full-year revenue forecast of 656.5 billion RMB, reflecting strong growth in value-added services and marketing services [4]. - The Non-GAAP net profit attributable to shareholders is projected to reach 54.1 billion RMB in Q4, marking a 26.7% increase year-on-year, and 220.6 billion RMB for the full year, representing a 39.9% growth [5]. - The company is expected to benefit from cost reduction and efficiency improvements, with lower-than-expected sales and management expense ratios [5]. Revenue Breakdown - Value-added services are expected to generate 77.1 billion RMB in Q4, up 11.6% year-on-year, and 317.2 billion RMB for the full year, an increase of 6.3% [4]. - Marketing services are projected to grow by 13.6% year-on-year in Q4 to 33.8 billion RMB, with a full-year growth of 18.46% to 120.2 billion RMB [4]. - Cloud and financial services are expected to record 55.9 billion RMB in Q4, a 2.7% increase, and 211.7 billion RMB for the full year, up 3.9% [4]. AI and Product Development - Tencent's new feature in Tencent Yuanbao allows users to upload and export Tencent documents, enhancing productivity and collaboration [6]. - Tencent Games is set to showcase new products at the 2025 Game Developers Conference, including the highly anticipated multiplayer adventure game "Honor of Kings World," which could contribute 1 to 1.5 billion RMB monthly if successful [7].