腾讯控股：腾讯2024业绩前瞻-20250318

Investment Rating - The report does not explicitly state an investment rating for the company [1] Core Insights - The company is expected to report a revenue of 168.9 billion RMB for Q4 2024, representing a year-on-year growth of 8.8%, and an annual revenue of 656.5 billion RMB, reflecting a 7.8% increase [2] - The core business's Non-GAAP net profit is projected to reach 54.1 billion RMB in Q4, up 26.7% year-on-year, and 220.6 billion RMB for the full year, marking a 39.9% increase [2] - The gaming segment is anticipated to see continued revenue growth due to the implementation of evergreen game strategies and the introduction of new titles [3] - Marketing services revenue is expected to rise significantly, driven by the growth of video accounts and the optimization of the WeChat e-commerce ecosystem [4] - The cloud business aims for operational efficiency while reducing costs, with a focus on high-quality growth and an expected balance between revenue and expenses [5] Revenue Forecast - Q4 revenue forecast: 168.9 billion RMB, up 8.8% YoY [2] - Full-year revenue forecast: 656.5 billion RMB, up 7.8% YoY [2] - Value-added services revenue for Q4: 77.1 billion RMB, up 11.6% YoY; full-year: 317.2 billion RMB, up 6.3% YoY [2] - Marketing services revenue for Q4: 33.8 billion RMB, up 13.6% YoY; full-year: 120.2 billion RMB, up 18.46% YoY [2] - Cloud and financial services revenue for Q4: 55.9 billion RMB, up 2.7% YoY; full-year: 211.7 billion RMB, up 3.9% YoY [2] Gaming Segment Insights - The number of evergreen games is expected to increase from 8 to 10, contributing to sustained revenue growth [3] - Key titles like "Honor of Kings" and "PUBG MOBILE" continue to lead in revenue generation [3] - The overseas business is showing robust growth, with overseas revenue expected to approach half of total revenue [3] Marketing Services Insights - Video account advertising is becoming a significant revenue source, second only to Moments ads [4] - The integration of WeChat mini-stores and video accounts is expected to enhance social e-commerce traffic [4] - AI technology is anticipated to improve advertising precision and increase ROI for advertisers [4] Cloud Business Insights - The cloud segment is focusing on achieving operational balance while enhancing AI-related services [5] - The commercialization of SaaS tools like Tencent Meeting is expected to accelerate growth [5] - Overall revenue improvement is anticipated, with cost reduction efforts continuing [5]