Investment Rating - The report maintains a neutral rating for the company, with a target price of HKD 28.00, indicating a potential upside of 2.6% from the current price of HKD 27.30 [1][4][19]. Core Insights - The online business is expected to exceed expectations in the second half of 2024, with projected revenue of RMB 3.9 billion, representing a year-on-year growth of 5%, driven by a 9% increase in paid reading users. The core IP operation revenue is anticipated to grow by 20% year-on-year [2][7]. - The adjusted net profit for 2024 is forecasted at RMB 4.4 billion, which aligns with previous profit warnings. For 2025, the company expects stable online business performance and a 14% increase in core IP operation revenue to RMB 2.69 billion [2][7]. Financial Forecasts - Revenue projections for 2025 are set at RMB 8.1 billion, with online business revenue expected to reach RMB 4.09 billion. The core IP operation is projected to generate RMB 2.69 billion [3][13][21]. - Adjusted operating profit for 2025 is estimated at RMB 1.34 billion, with an adjusted net profit of RMB 1.42 billion, reflecting a net profit margin of 17.5% [3][21][23]. Business Segments - The online business segment is expected to contribute significantly to revenue, with a forecast of RMB 4.09 billion for 2025, while the copyright operation and other segments are projected to generate RMB 4.01 billion [3][13]. - The company is focusing on expanding its derivative products and short drama business, which are anticipated to provide additional revenue streams [2][7]. Market Performance - The stock has shown a year-to-date change of 8.33%, with a 52-week high of HKD 36.00 and a low of HKD 23.30, indicating volatility in market performance [6][19].
阅文集团（00772）：2024下半年在线业务增长超预期，关注衍生品、短剧业务增长