Investment Rating - The report maintains a "Buy" rating for the company, with a market price of RMB 5.71 and a sector rating of outperforming the market [1]. Core Insights - The company reported a total revenue of RMB 599.9 billion for 2024, a decrease of 16.8% year-on-year, and a net profit attributable to shareholders of RMB 9.5 billion, down 48.2% year-on-year. The company plans to distribute a cash dividend of RMB 1.04 per 10 shares, resulting in a payout ratio of 30% [4][8]. - Despite the revenue decline, the company has a robust backlog of resources to be settled, ensuring a high degree of future earnings security. The pre-sold funds amounted to RMB 874 billion, with a pre-sold funds to revenue ratio of 1.46X, indicating a solid performance in future revenue generation [4][10][15]. Summary by Sections Financial Performance - The company’s revenue for 2024 was RMB 599.9 billion, down 16.8% from the previous year. The net profit attributable to shareholders was RMB 9.5 billion, reflecting a 48.2% decline [4][14]. - The gross profit margin for 2024 was 14.3%, a decrease of 3.8 percentage points year-on-year. The net profit margin and net profit attributable to shareholders' margin were 2.3% and 1.6%, respectively, both down from the previous year [12][14]. Sales and Market Position - The company achieved a sales amount of RMB 1,054 billion in 2024, a decrease of 16.3% year-on-year, and entered the top 10 in industry sales rankings for the first time [7][32]. - The average selling price was RMB 28,500 per square meter, down 9.7% year-on-year, with a total sales area of 3.7 million square meters, a decline of 7.4% [32][34]. Investment and Future Outlook - The company is focusing on key cities for land acquisition, with a total land reserve of 3.77 million square meters, down 13.2% year-on-year. The land acquisition amount for 2024 was RMB 9.5 billion, a significant decrease of 76.8% [7][34]. - The company expects revenues for 2025, 2026, and 2027 to be RMB 559 billion, RMB 544 billion, and RMB 519 billion, respectively, with corresponding net profits of RMB 7.7 billion, RMB 6.9 billion, and RMB 6.4 billion [5][6]. Debt and Financing - As of the end of 2024, the company had interest-bearing liabilities of RMB 1,254 billion, a decrease of 2.6% year-on-year, with a net debt ratio of 73.8%, up 11.2 percentage points [7][23]. - The average financing cost was 5.22%, down 0.26 percentage points year-on-year, indicating improved financial health [7][30].
华发股份(600325):营收业绩短期承压,但待结算资源充沛,销售规模稳居千亿阵营