BOSIDENG(03998) 长江证券·2025-03-19 08:43Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - The company is actively enhancing brand exposure through various strategic initiatives, including collaborations and fashion week events, which are expected to sustain robust growth during peak seasons [2][4]. - The acquisition of Moose Knuckles is aimed at creating a multi-brand matrix, leveraging group brand resources for accelerated growth in the Greater China region [6]. - The company is expected to achieve steady growth despite a high base in FY2025, with a projected net profit of 35 billion, 41 billion, and 46 billion for FY2025, FY2026, and FY2027 respectively, corresponding to P/E ratios of 13, 11, and 10 [6][8]. Summary by Sections Brand Strategy - The company has launched several brand-building activities, including the "Tribute to Ice and Snow" strategy, which aims to enhance brand strength and visibility [2][4]. - The introduction of advanced sun protection clothing and stylish designs is expected to boost brand power and sales during the spring and summer off-season [6]. Financial Performance - The company forecasts revenue growth from 23.214 billion in FY2024 to 31.778 billion in FY2027, with corresponding net profits increasing from 3.074 billion to 4.595 billion [8]. - The expected growth rates for revenue and net profit are 38% and 44% for FY2024, followed by 11% and 15% for FY2025, indicating a strong financial outlook [8]. Market Position - The company is adjusting its product structure flexibly to maintain growth in a warm winter scenario, with a focus on quick response to sales performance [6]. - The competitive landscape is expected to improve due to conservative order placements by many domestic down jacket brands amid uncertain consumer demand [6].