华润啤酒（00291）：高端表现亮眼，成本红利兑现

Investment Rating - The report maintains a "Buy" rating for the company [4][7]. Core Insights - The company reported a slight decline in revenue for 2024, with total revenue of 38.635 billion, down 0.8% year-on-year, and a net profit of 4.739 billion, down 8.0% year-on-year. The second half of 2024 saw revenue of 14.891 billion, a decrease of 1.1%, and a net profit of 0.34 million, a significant drop of 93.3% [1]. - The beer segment showed strong performance, particularly in high-end products, with revenue of 36.486 billion, down 1.0% year-on-year. The sales volume and price per ton decreased by 2.5% and increased by 1.5%, respectively. High-end product sales grew by over 9%, with Heineken sales increasing nearly 20% [1][2]. - The white liquor segment achieved revenue of 2.149 billion, up 4.0% year-on-year, with a notable 35% increase in sales of high-end products contributing over 70% to the segment's revenue [2]. - The company realized a gross margin of 42.6%, up 1.3 percentage points year-on-year, and an EBITDA of 8.694 billion, up 3% year-on-year, with an EBITDA margin of 22.5%, an increase of 0.8 percentage points [3]. - The company plans to continue its high-end strategy and implement a "Three Precision" management strategy, expecting a recovery in growth due to improved dining demand and sustained cost benefits [4]. Financial Summary - For 2024, the company reported total revenue of 38.635 billion, with a year-on-year growth rate of -1%. The net profit was 4.739 billion, with a year-on-year growth rate of -8% [6]. - The projected net profits for 2025, 2026, and 2027 are expected to be 5.243 billion, 5.826 billion, and 6.568 billion, respectively, reflecting year-on-year growth rates of 11.1%, 11.1%, and 12.7% [4][6]. - The company’s P/E ratio is projected to decrease from 15.97 in 2024 to 13.00 in 2027, indicating an improving valuation over time [6][13].