Hangzhou EZVIZ Network (688475) 财信证券·2025-02-27 04:00Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected investment return exceeding 15% compared to the CSI 300 index [4][8]. Core Insights - The company is experiencing robust revenue growth driven by AI and cloud platform services, with projected revenues of CNY 54.42 billion in 2024, representing a year-on-year increase of 12.41% [4][6]. - Despite revenue growth, net profit is expected to decline by 10.52% year-on-year to CNY 5.04 billion in 2024, primarily due to increased expenses [4][6]. - The company is actively expanding its market presence and product categories, which has led to higher marketing expenditures, but this is anticipated to enhance profitability in the long run [6]. Financial Projections - Revenue projections for the company are as follows: CNY 54.42 billion in 2024, CNY 62.18 billion in 2025, and CNY 70.12 billion in 2026 [4][7]. - Net profit estimates are CNY 5.04 billion for 2024, CNY 6.07 billion for 2025, and CNY 7.60 billion for 2026 [4][7]. - Earnings per share (EPS) are projected to be CNY 0.64 in 2024, CNY 0.77 in 2025, and CNY 0.97 in 2026 [4][7]. Business Strategy and Market Position - The company is focusing on enhancing its full-home smart ecosystem, with significant growth in smart camera and smart door lock segments [4][5]. - The smart camera segment, despite facing challenges, is expected to recover due to policy support and promotional events [4][5]. - The company is also expanding its offerings in the service robot market, targeting both consumer and business applications, which shows promising growth potential [4][5].