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华润啤酒:公司事件点评报告:业绩符合预期,高端化持续推进-20250320

Investment Rating - The report initiates coverage with a "Buy" investment rating for the company [11] Core Views - The company demonstrated stable revenue performance with a slight decline in revenue but an increase in net profit when adjusted for one-time costs and government subsidies [6] - The high-end beer segment continues to grow, with a notable increase in sales of premium products, indicating a successful shift towards higher-margin offerings [7] - The white liquor segment also showed positive growth, with significant brand performance improvements, particularly for the "摘要" brand [8] - Future profit forecasts are optimistic, with expected revenue growth and improving earnings per share over the next few years [11] Summary by Sections Financial Performance - In 2024, the company reported revenue of 38.635 billion yuan, a decrease of 0.76%, while net profit was 4.739 billion yuan, down 8.03%. Adjusted net profit, excluding one-time costs, was approximately 4.509 billion yuan, reflecting a 3.49% increase [6] - The gross margin for 2024 was 42.64%, an increase of 1.28 percentage points [6] Beer Segment - Beer revenue was 36.486 billion yuan, down 1.0%, with sales volume at 10.874 million kiloliters, a decrease of 2.5%. The average price per kiloliter increased by 1.5% to 3,355 yuan [7] - High-end product sales grew by over 9%, with specific brands like "喜力" seeing nearly 20% growth [7] White Liquor Segment - The white liquor segment generated revenue of 2.149 billion yuan, a 4.0% increase, with EBITDA of 847 million yuan, up 7.9% [8] Profit Forecasts - Revenue projections for 2025, 2026, and 2027 are 40.381 billion yuan, 41.839 billion yuan, and 43.150 billion yuan, respectively, with corresponding EPS estimates of 1.72 yuan, 1.95 yuan, and 2.20 yuan [11][13]