Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The new factory's efficiency ramp-up is expected to impact Q4 earnings, but the outlook for Adidas orders is optimistic. The company plans to distribute a cash dividend of 2.33 billion yuan, with a payout ratio of approximately 60%, up from 44% in 2023. Revenue for 2024 is projected at 24 billion yuan, representing a year-on-year increase of 19.4%, while net profit attributable to shareholders is expected to rise by 20.0% to 3.84 billion yuan [5][7]. Financial Summary - Revenue and profit forecasts for 2024-2026 have been adjusted, with net profit estimates now at 3.84 billion yuan for 2024, 4.34 billion yuan for 2025, and 5.07 billion yuan for 2026. The previous estimates were 3.90 billion yuan, 4.56 billion yuan, and 5.30 billion yuan respectively. The current stock price corresponds to a P/E ratio of 20.1 for 2024, 17.8 for 2025, and 15.3 for 2026 [5][8]. Sales and Orders - In 2024, the company expects sales volume to grow by 17.53% to 223 million pairs, with an average selling price of 107.7 yuan. The sales volume for each quarter is projected to be 46 million, 62 million, 55 million, and 60 million pairs respectively, with year-on-year growth rates of 18.4%, 18.8%, 23.9%, and 10.5% [6][7]. Capacity Expansion - The company is actively expanding production capacity in response to order demand, with four finished shoe factories expected to commence operations in 2024. Additionally, new factories in Sichuan, China, and Indonesia are set to begin production in February 2025. The total capacity from the Indonesian factories is projected to reach 50-60 million pairs per year [7][8]. Profitability Metrics - The company's net profit margin for 2024 is projected to be 16%, with a slight increase from 15.9% in 2023. The net profit margins for each quarter in 2024 are expected to be 16.5%, 16.3%, 16%, and 15.4% respectively. The increase in the dividend payout ratio is anticipated to lead to a higher tax rate compared to 2023, but the net profit margin is expected to remain stable due to effective management [8]. Valuation Ratios - The company's P/E ratio is projected to decrease from 23.9 in 2022 to 15.3 by 2026, indicating an improving valuation as earnings grow. The P/B ratio is expected to decline from 5.9 in 2022 to 3.2 in 2026, reflecting a more attractive valuation over time [8].
华利集团（300979）：公司信息更新报告：新厂效率爬坡影响Q4盈利，Adidas订单展望乐观