SERES(SH:601127) Shenwan Hongyuan Securities·2025-03-13 03:15Investment Rating - The report rates the industry as "Overweight," indicating an expectation for the sector to outperform the overall market [15]. Core Insights - 2025 is anticipated to be a pivotal year for the penetration of intelligent driving (ID) technology, with BYD significantly enhancing consumer awareness of ID features, particularly among users in the 100,000 to 200,000 yuan and above 400,000 yuan price segments [5][6]. - Both Seres and Xpeng Motors are positioned as leaders in the high-end ID sector, benefiting from their technological maturity and user experience, despite competition from companies like Geely and Chery [5][6]. - The product iteration and market performance of both companies are noteworthy, with Xpeng planning multiple model upgrades and new launches, while Seres has seen strong pre-sale orders for its flagship models [7][8]. - The robotics business is emerging as a significant avenue for valuation expansion for both companies, with Xpeng's bionic robot set to be mass-produced by 2026 and Seres leveraging Huawei's technology for its robotics initiatives [8]. Summary by Sections Intelligent Driving Technology - The report highlights that 2025 will mark the acceleration of ID technology adoption, with BYD leading in consumer education and awareness [5][6]. - Seres and Xpeng are expected to benefit significantly from this trend due to their advanced ID technologies and positive user feedback [5][6]. New Vehicle Cycle - Xpeng plans to launch several upgraded models, including the G6, G9, X9, and P7i, alongside new models like G7 and G01, which are expected to stimulate market demand [7]. - Seres has received an overwhelming response for its M9 and M8 models, with pre-sale orders exceeding expectations, indicating strong market interest [7]. Robotics Business - Xpeng's bionic robot is already operational in its Guangzhou factory, with plans for mass production of an L3 humanoid robot by 2026 [8]. - Seres is also advancing in the robotics field, supported by Huawei's technology and local government initiatives, aiming for significant progress within the year [8]. Market Outlook - The combination of advancements in ID technology, new vehicle launches, and robotics initiatives is expected to drive sales and performance growth for both Seres and Xpeng in 2025 [8].