Investment Rating - The report assigns a "Buy" investment rating for the company, marking its first coverage [3][7]. Core Insights - The company is positioned as a rare "makeup artist IP," reshaping the high-end beauty ecosystem with a unique pricing strategy and personalized consultation services [3]. - The company achieved impressive sales performance during the "3·8" promotional event, ranking first in the makeup and fragrance category on Douyin with a GMV of 50-70 million yuan, reflecting a 7-place increase year-on-year [5]. - Following its inclusion in the Hong Kong Stock Connect, the company is expected to see a significant increase in liquidity, benefiting from both southbound capital and passive index fund investments [6]. - Revenue forecasts for 2024-2026 are projected at 38.44 billion, 50.83 billion, and 63.98 billion yuan respectively, with corresponding EPS of 1.77, 2.36, and 2.98 yuan [7][10]. Summary by Sections Company Overview - The brand founder, Mao Geping, is a prominent figure in the makeup aesthetics field, leveraging his influence to enhance brand recognition and market positioning [3]. Market Performance - The company has shown strong online sales performance, with effective promotional strategies such as live streaming expected to further boost its growth [5]. Financial Projections - The company anticipates significant revenue growth, with a projected increase of 57.8% in 2023, followed by growth rates of 33.2%, 32.2%, and 25.9% in the subsequent years [10]. - The net profit is expected to grow from 662 million yuan in 2023 to 1.458 billion yuan by 2026, indicating a robust growth trajectory [10].
毛戈平（01318）：公司动态研究报告：“38”活动表现不俗，入通流动性有望提升