JD(HK:09618) Orient Securities·2025-03-14 11:29Investment Rating - The report maintains a "Buy" rating for JD Group, with a target price of 220.5 HKD per share [4][9]. Core Views - JD Group's Q4 2024 performance exceeded expectations, with revenue of 3469.9 billion CNY, representing a year-over-year increase of 13.4%, and a Non-GAAP net profit of 112.9 billion CNY, up 34.2% year-over-year [6][9]. - The company benefits from the national subsidy policy, which is expected to continue in 2025, enhancing revenue growth prospects [6][9]. Financial Forecast and Investment Recommendations - Revenue projections for 2024-2026 are adjusted to 11588/12586/13322 billion CNY, up from previous estimates due to better-than-expected results from the trade-in policy [3][9]. - Adjusted net profit forecasts for the same period are set at 436/483/510 billion CNY, reflecting an increase in the proportion of high-margin products [3][9]. - The valuation for JD's retail business is based on a 12x PE ratio for 2025, leading to a calculated market value of 6480 billion CNY [3][9]. Business Segment Performance - JD Retail achieved revenue of 3070.6 billion CNY in Q4 2024, a 14.7% year-over-year increase, driven by strong performance in home appliances and 3C products [6][9]. - JD Logistics reported revenue of 521.0 billion CNY in Q4 2024, with a year-over-year growth of 10.4%, benefiting from scale effects and operational efficiency improvements [6][9]. - New business initiatives, including the launch of JD's food delivery service, are in early stages and are expected to have a limited short-term impact on overall profitability [6][9]. Shareholder Returns - In 2024, JD Group repurchased 2.553 million shares for approximately 36 billion USD, representing 8.1% of the total shares outstanding as of the end of 2023 [6][9]. - The company plans to distribute a dividend of 0.5 USD per share in 2024, totaling around 1.5 billion USD [6][9].