DEEJ(SZ:000423) ZHESHANG SECURITIES·2025-03-18 07:40Investment Rating - The investment rating for the company is "Buy" (maintained) [3] Core Insights - The company achieved a revenue of 5.921 billion yuan in 2024, representing a year-on-year growth of 25.57%, and a net profit attributable to the parent company of 1.557 billion yuan, up 35.29% year-on-year [7] - The company is actively implementing its "1238" strategy, which focuses on a dual-driven development model of pharmaceuticals and health consumer products, along with a three-industry integration in the gel product chain [7] - The company plans to enhance sales investment in 2024, aiming for growth and breakthroughs in 2025, with a sales expense of 1.973 billion yuan, an increase of 32.77% year-on-year [7] - The gross profit margin for 2024 is projected at 72.42%, an increase of 2.18 percentage points year-on-year, primarily due to the higher proportion of high-margin gel products [7] - The company has shown significant improvement in operational efficiency, with accounts receivable turnover days reduced by 14.27 days to 23.51 days [7] - The company completed its first interim cash dividend of 737 million yuan in 2024, with a dividend payout ratio of 99.77% [7] - The forecast for net profit attributable to the parent company for 2025-2027 is 1.943 billion yuan, 2.359 billion yuan, and 2.860 billion yuan, respectively, with corresponding growth rates of 24.80%, 21.41%, and 21.25% [7] Financial Summary - Revenue projections for 2024, 2025E, 2026E, and 2027E are 5.921 billion yuan, 6.972 billion yuan, 8.074 billion yuan, and 9.283 billion yuan, respectively, with growth rates of 25.57%, 17.75%, 15.80%, and 14.97% [3] - The projected earnings per share (EPS) for 2024, 2025E, 2026E, and 2027E are 2.42 yuan, 3.02 yuan, 3.66 yuan, and 4.44 yuan, respectively [3] - The price-to-earnings (P/E) ratio is expected to decrease from 24.29 in 2024 to 13.22 in 2027 [3]