PING AN OF CHINA(SH:601318) Shenwan Hongyuan Securities·2025-03-20 02:13Investment Rating - The report maintains a "Buy" rating for Beike-W, highlighting its long-term positive trend despite short-term performance fluctuations [9][10][12]. Core Insights - Beike-W achieved record highs in revenue and market share in the brokerage sector, with a total transaction volume (GTV) of 3.35 trillion yuan in 2024, reflecting a year-on-year increase of 6.6% [10][11]. - The company’s revenue reached 93.5 billion yuan in 2024, up 20.2% year-on-year, with a significant increase of 54.1% in Q4 [10][11]. - The brokerage business's market share reached a historical high of 31% in the existing housing market, with a transaction volume of 2.25 trillion yuan, up 10.8% year-on-year [11][12]. Summary by Sections Financial Performance - Beike-W's 2024 net income was 4.06 billion yuan, down 30.9% year-on-year, primarily due to declining gross margins in the brokerage business [10][11]. - The company plans to return value to shareholders through a stock buyback of 716 million USD and a cash dividend of 400 million USD, representing 5% of the market capitalization at the end of 2024 [10][12]. Business Segments - The home decoration and rental segments showed strong growth, with revenues increasing by 36% and 135% year-on-year, respectively [12][13]. - The company’s home decoration GTV reached 16.9 billion yuan, up 27.3% year-on-year, while rental services managed over 430,000 properties, significantly up from 210,000 the previous year [12][13]. Market Position and Strategy - Beike-W is focused on enhancing its platform capabilities and expanding its business scope through data-driven customer insights, aiming for a more comprehensive service offering [10][12]. - The report emphasizes the company's strong market position and the potential for future growth in home decoration and rental services, which are expected to become significant revenue streams [10][12].