ANTA SPORTS(02020) 国盛证券·2025-03-20 02:36Investment Rating - The investment rating for the company is "Buy" [5] Core Views - The company achieved excellent performance in 2024 with a revenue growth of 13.6% to 70.826 billion yuan and a net profit growth of 52.4% to 15.596 billion yuan, excluding one-time gains [1][11] - The company is expected to maintain a long-term high-quality growth trajectory, with a projected revenue growth of 10.5% in 2025 [10][11] Summary by Sections Company Performance - In 2024, the company's revenue reached 70.826 billion yuan, with a gross margin of 62.2%, slightly down by 0.4 percentage points [1] - The operating profit increased by 8% to 16.595 billion yuan, while the net profit attributable to shareholders grew by 52.4% to 15.596 billion yuan, excluding one-time gains [1] - The company maintained a dividend payout ratio of 51.4%, consistent with the previous year [1] Brand Analysis - Anta brand revenue grew by 10.6% to 33.522 billion yuan in 2024, with direct-to-consumer (DTC) and e-commerce channels showing strong growth [2] - The number of Anta stores increased to 7,135 for adults and 2,784 for children, reflecting a strategic focus on differentiated store formats [2] - Fila brand revenue increased by 6.1% to 26.626 billion yuan, with a focus on high-end sports fashion and an expected better performance in e-commerce compared to offline sales [4][9] Profitability - The company's gross margin for 2024 was 54.5%, with a slight decline in operating profit margin to 21% due to increased marketing expenses related to the Olympics [3] - Fila's gross margin decreased to 67.8%, and operating profit margin fell to 25.3%, attributed to a shift towards e-commerce and increased product variety [9] Future Outlook - The company anticipates a revenue growth of 10.5% in 2025, with net profit expected to reach 13.475 billion yuan, reflecting a 13% increase from 2024, excluding one-time gains [10][11] - The outdoor brands are projected to grow by over 30% in 2025, driven by an increase in store numbers and improved store efficiency [9]