Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company achieved a revenue of 13.58 billion RMB in 2024, representing a year-on-year growth of 6.5%, and a net profit of 1.24 billion RMB, up 20.2% year-on-year [5][6] - The company has successfully divested its KP business, which has alleviated profit drag, resulting in a net profit margin increase of 1.0 percentage points to 9.1% [6] - The main brand, Xtep, and the professional sports brand, Saucony, are focusing on running and retail reform, with significant growth in the professional sports segment [12][13] Financial Performance - Revenue breakdown for 2024 shows footwear, apparel, and accessories contributing 59.3%, 38.5%, and 2.2% respectively, with footwear revenue growing by 15.9% [7] - The gross margin improved by 1.4 percentage points to 43.2%, with the professional sports segment's gross margin rising significantly due to acquisitions [8] - Operating profit margin for 2024 was 14.5%, an increase of 0.4 percentage points [11] Retail and Market Strategy - The company is focusing on the running segment, with the main brand's running shoes leading in major marathon events [12] - The number of adult stores decreased by 2.9% to 6,382, while the number of children's stores decreased by 7.0% to 1,584 [7] - The company plans to enhance direct-to-consumer (DTC) strategies, aiming to reclaim distribution rights for 400-500 stores by late 2025 to 2026 [12] Future Outlook - The company expects steady growth for the main brand in 2025, with Saucony's revenue projected to grow by 30-40% [12] - Earnings per share (EPS) estimates for 2025, 2026, and 2027 are 0.50, 0.55, and 0.61 RMB respectively, with corresponding price-to-earnings (P/E) ratios of 10, 9, and 8 [12][14]
特步国际：2024年业绩点评：剥离KP业务、索康尼实现高增，聚焦跑步、推进零售改革-20250320