ANTA SPORTS(HK:02020) BOCOM International·2025-03-20 10:02Investment Rating - The report maintains a "Buy" rating for the company, Anta (2020 HK) [2][6][7] Core Views - The company's 2024 performance met market expectations, with revenue reaching 70.83 billion RMB, a year-on-year increase of 13.6%. The guidance for 2025 indicates revenue growth in the high single to double digits [6][9] - The company is focusing on enhancing its global multi-brand strategy, with significant growth expected in Southeast Asia and an expansion target for overseas business to contribute 15% within five years [6][9] - The report projects a target price of 113.3 HKD, corresponding to a 22x P/E ratio for 2025, reflecting a potential upside of 15.7% from the current price [6][7] Financial Overview - Revenue projections for the upcoming years are as follows: 62.36 billion RMB in 2023, 70.83 billion RMB in 2024, and 77.16 billion RMB in 2025, with growth rates of 16.2%, 13.6%, and 8.9% respectively [5][9] - Net profit is expected to be 10.24 billion RMB in 2023, increasing to 15.60 billion RMB in 2024, but projected to decrease to 14.08 billion RMB in 2025 [5][9] - The company has maintained a dividend payout ratio of over 50%, with a proposed final dividend of 1.18 HKD per share for 2024 [6][9] Brand Performance - Anta brand revenue grew by 10.6% to 33.52 billion RMB, while FILA brand revenue increased by 6.1% to 26.63 billion RMB, indicating strong performance in the high-end market [6][9] - Other brands contributed significantly, with a 53.7% increase in revenue to 10.68 billion RMB, driven by brands like Descente and Kolon [6][9] Market Position and Strategy - The company is enhancing its product mix by increasing the proportion of lower-margin footwear products, which has led to a slight decline in gross margin to 62.2% [6][9] - The management is optimistic about the upcoming sports events in 2024, which are expected to boost advertising and promotional expenditures [6][9]