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阅文集团(00772):IP衍生品突破,AI持续赋能
00772CHINA LIT(00772) 华泰证券·2025-03-20 10:29

Investment Rating - The investment rating for the company is "Buy" with a target price of 34.33 HKD [7][8]. Core Insights - The company reported a revenue increase of 15.8% to 8.12 billion RMB for 2024, but incurred a net loss of 209 million RMB due to goodwill impairment and increased sales expenses [1][2]. - The core business continues to grow, with significant advancements in IP derivative products and ongoing AI integration enhancing IP operations [1][4]. - The company has a robust pipeline of IP reserves, with online business revenue growing steadily and IP operations showing a substantial increase of 33.5% in revenue [2][3]. Summary by Sections Financial Performance - In 2024, the company achieved total revenue of 8.12 billion RMB, a 15.8% increase from 2023, but reported a net loss of 209 million RMB compared to a profit of 805 million RMB in 2023 [1][12]. - Non-IFRS net profit for 2024 was 1.14 billion RMB, aligning with the upper limit of the prior forecast [1][12]. Online Business - Online business revenue reached 4.03 billion RMB in 2024, a 2.1% increase, driven by the launch of more member content [2][12]. - The company optimized its distribution channels, resulting in a 28.2% decrease in revenue from Tencent products, while third-party platform revenue grew by 32.0% [2][12]. IP Operations - IP operations generated 4.09 billion RMB in revenue for 2024, marking a 33.5% increase, with the new subsidiary contributing 1.64 billion RMB [2][3]. - The company has established partnerships with over 150 licensing partners across various sectors, enhancing its IP derivative product offerings [3][4]. Profitability Forecast - The profit forecast for 2025 and 2026 has been slightly adjusted, with expected Non-IFRS net profits of 1.41 billion RMB and 1.57 billion RMB respectively [4][12]. - The target price has been revised to 34.33 HKD, reflecting adjustments in profit expectations and valuation metrics [4][14].